My Loan Appeal

Looking for a value driven investor who is seeking out a singular opportunity to capitalize on a superior investment in a hot market and growing spa & wellness industry with a 30% return on investment.

	Spas are the 4^th largest leisure industry in the United States and generating approximately 11 billion in annual revenue.
	Last year alone over 100 million people visited day spas.
	Wellness is now an over $200 billion industry that is continuing to grow.
	According to author Paul Pilzner, who wrote The Wellness Revolution, in the next 10 years an additional $1 trillion of the United States economy will be devoted tothe wellness business.

The company is capitalizing on these 2 converging markets with a dynamic mix of luxurious spa offerings and wellness centered cutting-edge holistic healing treatments that enrich and complete the spa experience. This strategic and leading edge business idea will inspire and increase bottom line revenues.

The companys total spa experience will strongly appeal to the exploding personal growth and wellness market as a long sought vehicle for personal transformation and self healing, encouraging, awakening to a higher spiritual consciousness. All within the context of a rejuvenating spa experience.

What differentiates the company is the expansive menu of specialty tailored services that focus on energetic balancing, lifestyle counseling, mind-body disciplines, therapies of color and sound, as well as hydrotherapies.

Keys to Sucess

The keys to success in our business are:

	Superior Customer Service: the utmost in personalized care and consistent follow-through.
	Environment: provide an energetically balanced space that acts as a living design with a harmonious environment of tranquility and care.
	Convenience: offering clients a wide range of services in one environment.
	Location: provide an easily accessible location for customer convenience.
	Value: offering quality services and products that deliver remarkably high value at a minimum cost.
	Partnership: establishing mutually benefical relationships with other local businesses that serve the community.

Company Summary

The company will provide specialty spa services to the medium-to-high-end leisure and relaxation market in Clearwater , Florida . Looking to open a 3,800 – 4,500 square foot facility. The company will offer the services you would expect at a spa, including traditional massages, facials and body scrubs, what differentiates the company is the services will include the blending of sounds and/or color harmonics in treatments, bathing in various sea salts of ancient origins, utilizing crystals and/or oil essences all with the purpose of integration of mind, body and soul. It will also offer lifestyle counseling as well as energetic balancing.

Company Ownership

The company will be created as an S corporation based in Clearwater , Florida ,which is privately owned. A percentage of the stock will be sold to investors and offered to key personnel.

The CEO of the company has a BA from the University of Southern California and has been in the healthcare field for over 16 years. She previously owned and managed a home health agency in California which had revenues of over 5 million a year. Has also worked in the retail industry for a large bookstore as a bookseller, department manager, community relations manager. One of her many strengths is her great customer service skills and follow-up as well as being in a people oriented environment. She is certified in energy healing, healing touch, healing with crystals, healing with sound. What she is most thrilled about is that the spa will bring relaxation, increased confidence to some and overall health and wellness to clients. It will be an enrichment of peoples lives by offering them a chance to heal themselves physically and mentally.

Also, providing leadership to the company will be the spa consultant whos responsibility will be:

	To assist with designing and building a facility that will carve a niche in the spa marketplace. A haven that transports clients into a world of beauty, wellness and pleasure. Feng Shui designer.
	Write, create and design signature treatments, services, brochures, menus. Creating profit centers
	Provide some business management in development and establishing specific systems for the spa. Recommendation of products. Ensure and recommend appropriate spa equipment and installation.
	Implement a business infrastructure for recruitment, hiring, training of staff.
	Assist with marketing concepts, including gift and referral programs, weekly, monthly events/lectures, community outreach.

Financial Budget Accountant

To engage a business financial service or acquire a CFO who will assist with financial forecasts, operating budgets, capital planning, product line reviews and operational benchmarking as well as tax service.

Unique Services
The services incorporate the use of:

	Sacred geometry.
	Crystal vortexs.
	Energy therapies.
	Tachyon meditation cocoon sessions.
	Structural alignment and lymphatic treatments.
	Multi-functional showers that combine steam, hydro massage, lymphatic and foot massage, chromo therapy, aromatherapy and sound vibrations.
	Meditation gardens
	Labyrinth
	Serenity rooms, candles, fountains, and statuaries.
	Salt Crystal tiles

Market Focus
Whether people are seeking an escape from work-related stress, or to engage in a bit of self-indulgence, there are a variety of day spa experiences to choose from, making the industry ripe for new concepts, lifestyles and niche marketing.

Our focus is on the following;

	Branding concept of incorporating traditional marketing concepts with metaphysical concepts of accessing the collective unconsciousness of people throughout the universe and thereby attracting spa goers (new & old) to come experience life-aliveness of joy, harmony and balance through vibrational frequencies found at the spa with its unique treatments, products and services. (More than 100 million people visit spas yearly and approximately 500 thousand metaphysical/spiritual people purchase products, services or attend seminars. The market also shows currently there are no pure energy/wellness/traditional spas, which indicates there is a huge market for a metaphysical/holistic spa that can appeal to the spa goer as well as the higher consciousnes person seeking a different type of experience.)
	Reaching out to people from ages 30-60 who are looking for those new concepts to their lifestyle.
	Educated people with an income level of at least $50,000.00. These are people who are willing to spend money on themselves and see the importance of creating a lifestyle that interconnects them with balancing self to environment and the universe.
	People who are terminally ill and need assistance with transition.

Financial
There are several major objectives.

1. Acquire $1 million in seed capital for an all-encompassing spa.

2. Sales increasing to more than $1,437,000 by the third year.

3. Operate at full capacity by end of year three.

4. Serve 30 customers per day, which equates to 9600 treatments per year.

5. Build a 3,800-4,500 square foot spa facility in Clearwater , Florida by October, 2006.

6. Pay out a minimum of 30% return on investment to investors by the end of year three.

7. Unique business plan also includes ways to substantially increase profits by including low-cost water based services. These services will be profitable because they are non-labor intensive and are bundled.

8. Additionally, by selling high quality health, well being and longevity products, the company will add additional profit centers, thereby positioning itself to give a high financial return on investment within a relatively short time.

9. Incorporating dynamic marketing strategies into the daily operational guidelines will assure the fulfillment of these high standards. Paying close attention to direct response style marketing principles, we see an almost unlimited potential for back-end sales, cross-selling and up-selling of many related products and services.

Summary of Costs

*Start-up*

Requirements

Start-up Expenses
Legal	$10,000
Insurance (automobile, health, general liability, workers' comp)	$2,000
Consulting and Pre-opening Training	$25,000
Computer System/Software	$5,000
Printing (menus, stationery, brochures, gift cards)	$12,000
Logo, Artwork,Affililiate package, Initial Direct Mail Program and Signage	$5,000
Upfront Linen	$4,000
Real Estate	$60,000
Architect and Designer	$20,000
Construction/renovation	$175,000
Miscellaneous Expenses	$35,000
Website Development (Design, set-up, hosting service)	$10,000
Professional Associations dues/memberships	$5,000
Marketing/Advertising	$100,000
Business Licenses and permits	$2,000
Office Supplies	$2,000
Cleaning Supplies	$1,000
Cleaning Crew	$1,000
Deposit on Utilities	$1,000
Financial Service Fees (accountant setting up books)	$1,000
Merchant Banking Services for credit cards	$1,000
Total Start-up Expenses	$477,000

Start-up Assets
Cash Required	$75,000
Start-up Inventory	$25,000
Other Current Assets	$125,000
Long-term Assets	$225,000
Total Assets	$450,000

Total Requirements	$927,000


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